Finding Similarities Between Marketing and Life

Why Businesses Should Use Instagram as a Marketing Tool Sometimes when it comes to discussion of social media as a marketing tool, the first sites that come to our minds is Facebook and Twitter. The reasons why is known to all and is very obvious. These are the most popular social media platforms with a fan following running into millions. And it is the reason why entrepreneurs want to capitalize on such a great following for their businesses. However, you can also find lesser known social platforms in the online marketplace that are doing equally well. Instagram is one of them. With Instagram it is very easy to grow your business and to reach your targeted audience. Below are some of the benefits of using Instagram as a marketing tool. The number of users of Instagram has already reached millions. This number might be lower than the following of the two social media giants, yet thinking how short a time it has reached that number of users is really amazing. We should realize that this platform was only introduced in 2010. Its growth in the future is very promising indeed.
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Compared to Facebook and Twitter which are very personal platforms, Instagram has a business feel to it. 70% of the world’s leading brands are using Instagram as a marketing tool. A serious business it is! A survey showed that Instagram users tend to share, like, and comment on brand posting far more often than observed on other social media sites.
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What encourages the addition of users to this social media site is the ability to share their stories and experiences through visual content. It is a fact that visual content is far easier to read and understand than reading pages of text. Authentic business photographs and videos can easily be posted in Instagram. Visual content can tell the story of your business and can build a personality for it. If you want to add transparency to your business you can use Instagram to showcase what happens behind the scenes. It is not only posting original photos and videos that can be done in this site, but you can also do some editing so that they can be made more relevant to your business. With filters, you can add effects you want by playing with colors, vignettes, and lines. This affordable means of helping you establish a strong brand appeal is really great. Since it works with visual content, it is best suited for product-based companies. In this site, you can easily put up photographs of your products of produce demo videos. There is no restriction as to what business can use Instagram. Any product and service-based business can use this social media platform. It is only you creative ability that will dictate how you will take advantage of it.